ELASTYCZNOŚĆ

PODEJŚCIE CAN-DO

SZYBKOŚĆ
DZIAŁANIA

MIĘDZYNARODOWE
PROJEKTY

FLEXIBILITY

CAN-DO APPROACH

RESPONSIVE

EFFICIENCY

INTERNATIONAL PROJECTS

FLEXIBILITY

CAN-DO APPROACH

RESPONSIVE EFFICIENCY

INTERNATIONAL PROJECTS

ELASTYCZNOŚĆ

PODEJŚCIE CAN-DO

SZYBKOŚĆ DZIAŁANIA

MIĘDZYNARODOWE PROJEKTY

WITAJ W SPOTLIGHT RESEARCH !

O NAS

Spotlight Research to agencja badawczo-konsultingowa.

Działamy nieprzerwanie od 2010 roku.

Wyróżnia nas elastyczność, ogromne zaangażowanie i szybkość działania. Wychodzimy poza sztampę, szyjemy na miarę, dopracowujemy każdy szczegół i maksymalnie dopasowujemy się do potrzeb badawczych i oczekiwań biznesowych Klienta.

Specjalizujemy się w badaniach hybrydowych, kompilacjach różnego rodzaju technik i metod zwłaszcza badań online, których możliwościami jesteśmy zafascynowane.

Takie łączenie technik pozwala na odkrywanie głębokich insightów, istotnych informacji i stanowi kopalnię wiedzy dla działów marketingu oraz NPD. Wiemy, że do tego typu badań potrzebne jest ogromne doświadczenie zarówno w badaniach ilościowych, jakościowych, jak i w dziale marketingu, a my to mamy.

O NAS

Spotlight Research to agencja badawczo-konsultingowa.

Działamy nieprzerwanie od 2010 roku.

Specjalizujemy się w badaniach hybrydowych, kompilacjach różnego rodzaju technik i metod zwłaszcza badań online, których możliwościami jesteśmy zafascynowane.

About us

Spotlight Research is a research and advisory agency.We have been operating continuously since 2010.

What sets us apart is flexibility, enormous commitment and our efficiency.

We think outside the box, we tailor, fine-tune every detail and we adapt to the Client’s research needs and business expectations.

We specialise in hybrid research, compilations of varied techniques and methodology, particularly for online projects, the possibilities of which fascinate us.

Such a combination of techniques enables exploration of deep insights, significant information, as well as being a fountain of knowledge for marketing and NPD departments. We know that such research requires a wealth of experience, both in quantitative and qualitative research and in marketing, and we have that.

years of research experience

supported countries

0 +

completed projects

With us you can count on:

Our team

MONIKA Kunkowska

OPENNESS

FLEXIBILITY

MINDFULNESS

Over 20 years of experience in market research and marketing, on both the agency and client side.
Owing to her work in marketing departments, she effectively adapts solutions to clients’ needs.

She is passionate about brand, communication and new product development research. She thrives in both quantitative and qualitative research, as well as in channelling insights into specific actions.

As a sociologist, she observes social changes and trends. Always searching for optimal, unconventional solutions for clients.

monika.kunkowska@slresearch.pl

EWELINA ZABOROWSKA

ATTENTION TO DETAIL

INSIGHTFULNESS

INDIVIDUALISATION

Business psychologist and researcher specialising in qualitative studies.

Experienced in ethnographic studies, IDI, FGI, Desk Research, Service Safari and quantitative research.

She specialises in analysing client experiences, developing Customer Journeys and Customer Experience Maps, as well as in creating person client need maps and personas.

She combines psychological knowledge with a human-centred design philosophy. Applying Design Thinking, the psychology of creativity and CPS, as well as conducting client experience design workshops.

ewelina.zaborowska@slresearch.pl

MONIKA GARDZIŃSKA

PASSION

COMMITMENT

“CAN-DO” APPROACH

Researcher with over 30 years of experience.

Moderator of individual and group interviews, as well as workshops. Her reports are a combination of synthesis and insightful analysis – precise, with practical guidelines for the Client.

She appreciates hybrid research for the possibility of obtaining a multitude of valuable insights. She is fascinated by the prospects of using AI in qualitative research.

monika.gardzinska@slresearch.pl

CLIENTS

FOOD

Aksam

Akvo

Bahlsen

Danone

Dr Oetker

Gallo

Graal

Gobarto

Grana

Hortex

Monin

Nativiana Roztocze (Rodowita)

Nestle

Nutricia

Roshen

Spomlek

Storck

Wedel

COSMETICS/ DETERGENTS

Avon

Bielenda

Chanel

Dr Irena Eris

Henkel

Naos

Nuxe

Oriflame

Oslo Skin Lab

Pachnąca Szafa

Politan

Pierre Fabre

Velvet

Vileda

PHARMA

DOZ

Klosterfrau

Phytopharm

Polfarmex

Polski Lek

Roche Diagnostics

Verco

TRADE / DISTRIBUTION / HORECA

Costa Coffee

Cuprum Arena

Deichmann

Ekattera

Eurocash

Kaufland

Kingfisher

Korona Arena Kielce

Lidl

Zalando

FINANCES

BNP Paribas

Concordia

Fortis

mBank

Oney Bank

Smartney

ZPF

DURABLES

Bosch

Hilti

Kärcher

Leica

Metabo

Samsung

Swiss Krono

Vaillant

Viessmann

Volkswagen

OTHER

Bank Żywności

BIC

Business_Link

Codecool

Corteva

F-Secure

GlendaloughDistillery

Hasbro

Lafarge

Netia

Orsay

Proximo Spirits

Stowarzyszenie „Tęcza”

Urząd Miasta Gorzowa

Urząd Miasta Warszawa

WSiP

CLIENT REFERENCES

“The collaboration with Spotlight Research which we entered into in relation to market research allowed us to gain a deep knowledge of our customers and contributed to the success of our Shopping Centres.

The commitment of Spotlight’s partners in projects and their support in planning and executing marketing research and when making significant strategic decisions let us feel that we are an important client. Spotlight is a highly professional and experienced company, both in regard to reliability and timely research execution, and in adapting appropriate tools enabling an effective market information gathering.

Also, the company eagerly uses new tools available on the market to stimulate respondents and to support the client’s business processes.
I am pleased to recommend Spotlight Research as a business partner in regard to exploring the market, understanding consumers, and strategic consulting.”

“The comfort of collaborating with Spotlight Research is very high.

The enormous commitment of the personnel and their unrestricted availability enabled the research to be completed in record time, without sacrificing quality of the project, as well as use of the researchers’ valuable observations.”

Short time, and at an optimal cost.
The methodology passed the test, while the study results are extremely valuable for our category – the report delivered many valuable insights.

When it comes to the course of the collaboration, the Agency was very responsive and open to suggestions.
We particularly appreciate the flexibility in the detailed adaptation of the questionnaire to our needs.”

OFFER

CUSTOMER

Consumer pulse – omnibus
U&A research
Segmentation research
Customer satisfaction research
Employee satisfaction research
Loyalty research
Customer Experience
Consumer Journey
Ethnographic research
360-degree consumer
Creation of personas
Analysis of subcultures

We put understanding the consumer first

It is the starting point to building a brand/ company strategy, creating innovations, winning products, and the development of broadly defined communication.

We know how to choose the tools to get a closer look at current and/or potential service/product consumers. We offer our clients a wide array of options: from a wide, bird’s eye perspective, to stepping into the consumer’s shoes.

BRAND

Brand Tracking
Brand awareness research
U&A research
Brand name testing
Brand logo testing
Brand image recognition research
Brand touchpoints
Loyalty research
Brand experience research
Brand Health Check
Brand Development
Sentiment analysis

A strong brand is the key to company success

Viewing a brand from the perspective of the consumer is important in order to check how brand strategy concepts are perceived by potential consumers.

Questions arise: what is the brand’s advantage? Where are its weak points? What are its competencies? What is the brand’s positioning in comparison to the category, in comparison to competitors? How does the brand’s image change over time?

Product

Trend analysis
Insight Trophy
Concept Lab
Insight research
Idea screener
Design Thinking workshops
UX research
Concept studies
C&U (Concept & Usage) research
Marketing Mix
In-home Usage Tests
Price surveys
Portfolio optimisation (TURF)
Car Clinic

The introduction of a new product to the market is associated with a high risk level.

The success of a new product depends on many factors. We help our Clients at every stage of development, from generating concepts to product testing.

We do not forget that existing products often require improvement to keep up with competitors and for their sales to continue bringing profits to the company.

COMMUNICATION

Storyboard research
Animatic research
Analysis of prepared advertising
Analysis of key visuals
Analysis of claims
Logo testing
Script testing
Communication optimisation (TURF & MaxDiff)
Website testing
Packaging research

We run the rule over all communication elements.

We love checking the strong and weak points of creative assets, not only through declarations. We use a wide range of tools available on the market.

METHODOLOGY

QUALITATIVE
RESEARCH

CAWI
CATI
CAPI
PAPI
Eye tracking
Face tracking

QUANTITATIVE
RESEARCH

Individual interviews (IDI)
Focus group interviews (FGI)
Ethnographic research
Shopper interviews
UX research
Eye tracking
Mystery shopper
Online communities

DESK RESEARCH
AND ANALYSES

Competitor analysis
Trend analysis
Sentiment analysis
Category analysis
Market size estimation

HYBRID RESEARCH

WHICH IS WHAT WE LIKE MOST!

Hybrid research combines varied research techniques and approaches in order obtain a more complex and multidimensional image of the market or consumer behaviour. Such research can integrate elements of qualitative and quantitative studies, as well as varied channels of data collection.

Using hybrid research, we help to obtain a holistic view of the market, category, brand and consumer.

Hybrid research requires not only advanced analysis, but also the skills to synthesise results, which makes it especially demanding. Research experience is key, allowing to create accurate compilations, ensuring a more complete image of the studied elements.

Examples of hybrid research:

Online communities (BBD) + focus groups (FGI) + shopper interviews
Desk Research + Online communities (BBD) + in-home product testing (IHUT) + focus groups
Eye tracking + individual interviews (IDI)
CAWI + focus groups (FGI)
Trend analysis + individual interviews (IDI)
Online communities (BBD) + ethnographic research + CAWI (e.g. U&A)

WITAJ W SPOTLIGHT RESEARCH !

O NAS

O NAS

About us